You might be wondering why you should bother with SEO, especially when there’s a whole team of content marketing options you can use to generate leads for your business.
Let’s take a look at social media.
One week, you’re going viral on TikTok; the next, nobody cares about your business, and they’ve moved on to “the next big thing.”
It’s not sustainable.
Of course, there are always paid ads (PPC), but you’re paying for every single lead that may not even become a sale.
And as for email? It gives a great ROI, but you need to build an engaged list first, which sounds A LOT easier than it is.
SEO works better than any of these marketing strategies for long-term results.
SEO continues to work behind the scenes for your business for months (even years!) after you’ve done the work. The longer you’ve worked on your SEO, the more Google loves your website and wants to show it in their search results!
So when your potential customers search Google for a product or service and are served by your website, they’re instantly hooked.
Because they trust Google, Google is telling them to trust your business.
Truthfully, the best time to start “bothering with SEO” is now.
If you’d like to contact me, the details are here.