About Me

Based out of Johannesburg, South Africa, I have spent the last six years in various SEO roles, most recently leading SEO across a multi-client portfolio at a US agency before moving into direct client work and freelance retainers.

I have worked with clients in different industries, and one of several advantages is that over the years, I have developed a unique skill set to solve SEO challenges irrespective of the industry.

I hold a Master’s degree in Political Science via dissertation, one of several proofs of my rigorous analytical and research skills, which I easily integrate into my SEO strategies.

Why Work With Me?

  • Results-Driven Focus: Ultimately, any SEO strategy’s true measure is its results. I am results-oriented, focusing on delivering tangible, measurable outcomes. Whether improving rankings, increasing traffic, or driving conversions, I aim to see my clients achieve and exceed their objectives.
  • Documented Results: My case studies include growing EskomNews from zero to 200K organic clicks in six months with zero ad spend or link building, helping a Business Broker attract a $4.45M buyer and close over $10M in deals in 12 months, and a party hire local SEO project that drove 120 bookings in 7 months and a #1 map pack across a 30km radius.
  • Exclusivity: I work with a limited number of clients at any given time, ensuring each receives my full attention and the highest quality of service.
  • Diverse Expertise: With experience in tough niches like health and finance, I bring a depth of knowledge to your unique challenges. My expertise spans industries like finance, health, renewable energy, media, roofing companies, and religious organizations.
  • Personalized Attention: My background combines the personalized attention of freelance work with the structured, strategic approach of top agency experience

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