About me

I’m an SEO consultant based in Johannesburg, South Africa, with more than six years in SEO. Most recently I led SEO across a multi-client portfolio at a US agency, before moving into direct client work and freelance retainers.

I’ve worked with clients in many industries, and over the years I’ve built the skills to solve SEO problems in any of them.

I hold a Master’s degree in Political Science, earned by dissertation. The research and analysis behind that degree are the same skills I use to build SEO strategies.

Why work with me

I focus on results

The real measure of any SEO strategy is what it delivers. Whether the goal is better rankings, more traffic or more conversions, I work to help clients reach their targets and beat them.

My results are documented

My case studies include:

  • growing EskomNews from zero to 200K organic clicks in six months, with zero ad spend or link building
  • helping a business broker attract a $4.45M buyer and close more than $10M in deals in 12 months
  • a party hire local SEO project that brought in 120 bookings in seven months and a #1 map pack position across a 30km radius

I keep my client list small

I work with a limited number of clients at a time, so each one gets my full attention.

I’ve worked in difficult industries

I have experience in demanding niches like health and finance. My work covers finance, health, renewable energy, media, roofing and religious organisations.

You get personal attention and agency structure

You get the personal attention of working with a freelancer and the structured, strategic approach I learned at a leading agency.

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